Blog Management

This is the story of how a morphine-addicted Confederate war veteran's patent medicine, brewed in a three-legged pot in his Atlanta backyard, became the most recognized brand on Earth. It's a story of marketing genius and catastrophic blunders, of secret formulas and perpetual contracts, of world wars and cola wars.

Published 3 weeks ago

In the world of enterprise software, where billion-dollar deals are won and lost in boardrooms, Bill McDermott stands apart. He didn't learn to sell by studying case studies at business school. He learned by walking into buildings uninvited, memorizing doormen's children's names, and refusing to be outworked by anyone. This is the story of how a teenage deli owner from Long Island became one of the most successful enterprise software CEOs in history—and why he believes the lost art of human connection is the key to winning in the age of artificial intelligence.

Published 3 weeks ago

The story of how Joe Coulombe transformed a struggling convenience store chain into Trader Joe's—a beloved cultural icon built on wine, tiki culture, and serving the overeducated and underpaid.

Published 3 weeks ago

A story of how one man's vision transformed a pair of glasses into a global cultural phenomenon.

Published 1 month ago

A story of how a reclusive artist built a global fashion empire by challenging the very idea of what clothes could be.

Published 1 month ago

Porsche's story is a study in contradictions that somehow resolve into one of the most durable brands on earth.

Published 1 month ago